Wadi Hub Ltd — Website Privacy Policy
Effective Date: 29 July 2026
We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website at www.wadihub.com (the "Site"), on which we operate as "Wadi".
1. Important information and who we are
This privacy policy explains how Wadi Hub Ltd collects and uses your personal data through your use of the Site, including any data you provide when you get in touch with us through our contact form or otherwise.
This website is not intended for children, and we do not knowingly collect data relating to children.
Wadi Hub Ltd is the controller and responsible for your personal data (collectively referred to as "Wadi", "we", "us" or "our" in this Privacy Policy).
2. Types of personal data we collect
Personal data means any information about an individual from which that person can be identified.
We collect the following kinds of personal data about you:
- Identity Data: your name.
- Contact Data: your company name, work email address, and any other contact details you choose to give us (for example, in a message you send us).
- Technical Data: your IP address, browser type and version, device and operating system, and similar information collected automatically when you visit the Site.
- Usage Data: information about how you interact with our website, such as which pages you visit, collected via Google Analytics (GA4).
- Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.
We may also use aggregated data, such as statistics about how many visitors view a page, which does not identify you directly or indirectly. We use this to understand trends and improve the Site.
3. How is your personal data collected?
We collect data from and about you including through:
Your interactions with us
You give us personal data directly when you:
- fill in our contact form to enquire about Wadi;
- correspond with us by email, phone, or otherwise; or
- give us feedback or otherwise contact us.
Automated technologies
As you interact with our website, we automatically collect Technical Data using Google Analytics (GA4). See our Cookie Policy for full details of the cookies this involves.
Third parties or public sources
We do not currently collect personal data about you from third parties or public sources, other than the analytics information generated through Google Analytics as described above.
4. How we use your personal data
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following:
- Performance of a contract: where we take steps at your request before entering into a services agreement with your organisation, or to perform such an agreement once it's in place.
- Legitimate interests: where it's necessary to conduct our business, for example to respond to your enquiry and follow up with relevant information. We balance this against your rights before relying on it, and do not use it where your interests override ours.
- Legal obligation: where we need to comply with a legal or regulatory requirement.
- Consent: where we've obtained your active agreement for a specific purpose, for example if you ask to receive updates from us.
Purposes for which we use your personal data
- To respond to your enquiry and provide information about Wadi.
- To manage our relationship with you, including dealing with your requests and queries.
- To analyse usage trends and improve the Site (via Google Analytics).
- To administer and protect our business and this website, including troubleshooting, testing, security, and hosting.
- To comply with legal obligations.
Direct marketing
You'll receive marketing communications from us only if you've requested information from us and haven't opted out.
Third-party marketing: we'll get your express consent before sharing your personal data with any third party for their own direct marketing purposes.
Opting out: you can ask us to stop sending marketing communications at any time via the opt-out link in any marketing message, or by contacting us at support@wadihub.com. You'll still receive service-related messages that are necessary for administrative purposes, such as replying to an enquiry you've raised or notifying you of a material change to this policy.
Cookies
For more information about the cookies we use and how to manage your preferences, please see our Cookie Policy.
5. Sharing your personal data
We may share your personal data with:
- Service providers who help us run the Site and respond to enquiries, including Google (for website analytics via GA4) and our website hosting and email providers.
- Parties we're required to share data with to comply with a legal or regulatory obligation, or in response to a court order or legal process.
- A buyer or successor if we sell, transfer, or merge parts of our business or assets. If this happens, the new owners may use your data as set out in this policy.
We require every third party to respect the security of your personal data and treat it in line with the law. We don't allow service providers to use your data for their own purposes, only for the specific purposes we instruct.
6. International transfers
We use Google Analytics (GA4) to understand how visitors use our website. Google may process this data on servers located outside the UK, including in the United States. Where this happens, Google provides appropriate safeguards for the transfer, such as the UK's International Data Transfer Addendum to the EU Standard Contractual Clauses, or the UK extension to the EU–US Data Privacy Framework. Other than through this analytics processing, we do not transfer your personal data outside the UK.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those who have a genuine business need to know, and anyone processing it on our behalf is subject to a duty of confidentiality.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator where we're legally required to do so.
8. Data retention
We only keep the personal data you give us, such as through our contact form, for as long as reasonably necessary to respond to your enquiry and maintain a record of the relationship, and in any event no longer than 24 months from your last contact with us, unless we develop an ongoing partner relationship with your organisation, in which case we retain the relevant data for the duration of that relationship and for a reasonable period afterwards to meet legal, accounting, or reporting requirements. Google Analytics data is retained according to the retention period set in our GA4 account.
In some circumstances we may anonymise your data so it can no longer be linked to you, in which case we may keep and use it indefinitely for statistical purposes without further notice to you.
9. Your legal rights
You have a number of rights under data protection law in relation to your personal data. You have the right to:
- Request access to your personal data (a "subject access request"), to receive a copy of what we hold and check we're processing it lawfully.
- Request correction of any incomplete or inaccurate personal data we hold about you.
- Request erasure of your personal data where there's no good reason for us to keep processing it, subject to certain legal exceptions we'll explain if they apply.
- Object to processing based on our legitimate interests, including profiling based on those interests.
- Object at any time to processing for direct marketing purposes.
- Request the transfer of your personal data to you or a third party, where the processing is based on consent or a contract and carried out by automated means.
- Withdraw consent at any time where we're relying on consent, without affecting the lawfulness of processing carried out before you withdrew it.
- Request restriction of processing in certain circumstances, for example while we verify its accuracy or assess an objection you've raised.
If you wish to exercise any of these rights, please contact us at support@wadihub.com.
10. No fee usually required
You won't have to pay a fee to access your personal data or exercise any other right. However, we may charge a reasonable fee, or decline your request, if it's clearly unfounded, repetitive, or excessive.
11. What we may need from you
We may need to ask you for specific information to help us confirm your identity before we act on your request. This is a security measure to make sure personal data isn't disclosed to anyone who has no right to receive it. We may also contact you for more information to help speed up our response.
12. Time limit to respond
We try to respond to all legitimate requests within one month. If your request is particularly complex, or you've made a number of requests, it could take longer, in which case we'll notify you and keep you updated.
13. Contact details
If you have any questions about this Privacy Policy, the use of your personal data, or want to exercise your privacy rights, please contact us:
Email address: support@wadihub.com
Postal address: 3rd Floor, The Coade, 98 Vauxhall Walk, London, SE11 5EL, United Kingdom
Company number: 15722939
14. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues ( www.ico.org.uk). We'd appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.
15. Changes to this policy and your duty to inform us of changes
We keep this Privacy Policy under regular review. This version was last updated on 29 July 2026.
It's important that the personal data we hold about you is accurate and current. Please let us know if your details change, for example a new email address.
16. Third-party links
Our website may include links to third-party websites, plug-ins, and applications. Clicking those links or enabling those connections may let third parties collect or share data about you. We don't control these third-party websites and aren't responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.